SEO Interlinking

SEO Interlinking
SEO Interlinking Strategy

Here’s a free tip to SEO pros who want to grow website traffic:

Do more interlinking of pages within your site.

In some situations, making more relevant links within your own site may have more impact on search engine ranking than getting a few more external links to your site. Link all of your related content together as much as possible, and if your site is weak in content for certain important keyword phrases, make new pages for that content simply to create more connections.

Let’s say I want to target the phrase ‘grow website traffic’ on this page, for example. Notice the URL, the H1 tag, links, and body copy all say that phrase currently. But if you do a Google search, you’ll notice grow website traffic dot com is nipping at the heels of this site at #2. If they did a few more things, they would be #1 above this site, since a keyword domain has more weight than a folder keyword like I have, agree? (keyword.com VS. domain.com/keyword). But, if either I or the owner of this domain were to do more interlinking, it would likely improve the ranking and may influence the order our sites appear in Google. Or, if you’re already #1, it may further solidify and distance yourself from the competition.

Interlinking: instead of just 1 page. You make 3 (or many more) pages within your site with those targeted keywords.

Example:
This site only has 1 page currently:
A. www.domain.com/grow-website-traffic/

But it would be more effective to make more pages like this:
B. www.domain.com/website-traffic-growth/
C. www.domain.com/growing-website-traffic/

Write a few paragraphs of original text, then interlink them. by linking A: to B and C, then link B: to A and C, then link C: to A and B.

Real working example:
http://animalprints.co/ – notice it links to BOTH category level pages, such as Birds, AND links direct to regular Bird pages.
http://animalprints.co/bird_prints/

Notice the Bird page links to BOTH other category pages AND other bird pages. One could make even more interlinked pages for birds and continue optimizing around those keywords. Basically, the more pages you add around a keyword idea and the more interlinking you do, the better you will rank. So, if a keyword phrase is really important to you, don’t give up after making only 1 page. Keep making more and more pages around it, and fill the page with unique text about the subject. If ou don’t have time, try paying a writer $5 on fiverr.com to write it for you. Easy way to get content.

TIP: One effective way to create more links within your site is to make a glossary or dictionary. Then on EVERY PAGE of your site, you query the dictionary/glossary and where it finds a match to your keyword(s), it will show a link to the glossary entry (which should be its own page optimized for that keyword). THEN- from that page, make sure you link back to the page(s) related to that keyword. Where do you get a dictionary database? Search Google for public domain .csv files, then upload it to MySQL. Anything published before 1923 in the United States is legal to put on your website and even sell. That is a valuable piece of information!

If you use a database-driven website, like MySQL, it can be even more effective in helping interlink pages. For each content page, you can do a query of your database, or glossary, etc. for matches, and whatever matches, display a link to that content. This is a big reason for how these behemoth sites like ehow.com, about.com, or dictionary.com seem to rank so well. They have massive databases, and the may have dozens of pages along the same keyword. Links upon links and links. A huge spiderweb of a site. If you were to draw a sitemap on paper with arrows, it would be a total mess. Many of these sites are gaming the system to rank well. Come on, we all know it’s a game. If you start maximizing the links within your site, you’ll be a few steps ahead in the game too.

Google PageRank Update November 2011

It happened. Google updated their PageRank again. Are most webmasters cheering or crying?

Of the 61 websites I manage, most went up. Some went from PR1 to PR3, one from PR4 to PR5, others stayed the same. One blog went from PR3 to PR0, for no particular reason. It’s true that I haven’t posted a while in it, but it’s total post count and original content quality is superior to the others. It has more links to it than the other PR0 blogs that today jumped to PR2 and PR3. I really see no rhyme or reason for it.

What is odd to me is what is considered an ‘incoming link’ according to Google Webmaster Tools. I actually have blogs that I have done zero with that now apparently have incoming links. I checked it out and it is getting credit for links only because a webpage uses filenames that are the same compressed word as my root domain. Weird, huh? It’s true. I’m sure it’s some kind of glitch Google needs to work out, because these sites did not and never linked to me, but I got credit for a similar use of name. I wonder if Google tried to make some kind of tweak to consider use/talk of trademark or brand names as one of their indicators. If so, people could surely use that to their advantage and get incoming link credit without actually having links. What a weird concept.

Another aspect of the update I noticed is that some of my autoblogs with generic, non-unique content now have higher PR than the more stagnant, manual post blogs with unique content (both with the same # of incoming links). What does this mean? Maybe Google favors sites that continually update content, even if it’s duplicate content that’s already on the web. If you think about it, with Google crawling billions of web pages, there’s a ton of duplicate phrases, sentences, paragraphs, etc. How possibly could Google know which content was first and which is simply an editorial quote, and which is more important than the other. It’s really a guessing game. We’ve already seen how the numerous Wikipedia clones manage to rank well with duplicate content- like Facebook pages, Answers.com, etc. So, perhaps keeping a blog updating somehow (so it pings pingomatic), is probably worthwhile to keeping Google interested in your site.

One observation about the update is I no longer see as many PR10 websites that I remember before. Facebook is PR10. Adobe, Apple, Amazon, YouTube, Baidu = PR9. Ebay is PR7 = ouch. I can’t tell what the main Craigslist PageRank is, because it keeps redirecting to Las Vegas.

Sites like FBI, CIA = PR8. Whitehouse.gov is PR9. Wikipedia (http://en.wikipedia.org/wiki/Main_Page) is surprising it’s only PR8. We all know how much Google loves Wikipedia. Twitter is PR9, LinkedIn PR9.

Other than that, I see no massive changes in the November 2011 Google PageRank update. (keyword plug) We all wish we had the rationale behind the changes and what factors caused the sites to move up or down, but we can only speculate.