7 Advanced SEO Techniques

Once you have your own website perfectly optimized, you may consider reinforcing your targeted keyword phrases by using external websites. In this post I’ll refer to ‘targeted keyword phrase’ a few times which means the phrase you want to rank well in search engines, such as ‘portland web marketing’ or ‘red toyota pickups’ or ‘bay area real estate’.

1. Facebook.

Facebook ranks high in search engines, so leverage that buy starting both a personal profile account and a fan page using your targeted keyword phrase. One you create them, you may then click the following URL on Facebook to make the URL SEO friendly. Note: there are certain requirements for being eligible to change your URL- it may involve having more than 100 friends and 100 fans, but you should confirm with Facebook.

The URL where you change your account URLs to be SEO friendly:

Example before:
Example after:

Once you have those pages, link to them from your website, and link back to your website from your Facebook profile and fan pages. Make sure you link to the specific page matching your targeted keyword phrase. For example if facebook.com/BigRedBalloons is my phrase, I’m going to link it to a page on my website like, domain.com/Big-Red-Balloons/ or bigredballoons.edu  then link back to the Facebook page. Each time you link, you use the link text Big Red Balloons, of course. It also helps to have an image on your page named Big-Red-Balloons.jpg and alt text ‘Big Red Balloons’. You get the idea.

2. YouTube.

Do the same thing as above (but they don’t let you customize the URL though). Make an account with your username as your targeted keyword phrase. Link to your channel page and link it to your website with that keyword text. Every video you upload, use certain keyword text in the title to attract attention, but also use consistent words with your username and targeted keyword phrase(s) for your website. Example page: http://www.youtube.com/user/bigredballoonspage  . When your username is taken, of course, just come as close as you can, and limit the # of characters you add to the name.

Also, always put your URL in the description of your video so it shows up.

3. Twitter, and all other social media.

You’re getting the idea by now to leverage every account you create with keywords in the phrase and link them to your website to add leverage or reinforcements to your current search engine ranking. It will really help you. Google can still crawl via URL shorteners, such as those used on Twitter, but where possible, try to keep your posts short enough to use your real, direct URL to your website.

Other accounts you may consider for this technique: stumbleupon, digg, wikipedia, craigslist, buzz, yahoo answers

4. Free Hosted Websites

Even if you already have a website, such as a WordPress blog, create another blog hosted on wordpress.org, then syndicate some of your content and merge it with other RSS feeds into your blog there. The purpose is to get the benefit of link juice from the wordpress.org domain to your own website. You should also create other blogs on blogger, livejournal.com, etc.

When you use WordPress, always add Post Tags for each derivative of your targeted keyword phrase. Use the whole phrase, then different word combinations of it and different synonyms. When self-hosting, make sure you change the setting under Permalinks to customize the ‘category’ and ‘tag’ keyword to words that are also consistent with your targeted keyword phrase. For example, if I have a car related blog, instead of the word ‘tag’, I will change the it to say ‘car’. Makes sense, right? And of course, follow the 10 essential steps for a killer WordPress blog.

Also, create a free Google webpage, hosted on their server: http://sites.google.com/

Another example is this: http://www.co.cc/ so you get: www.your-targeted-keyword-phrase.co.cc, then link it to your website.

Look out for many similar free website hosting accounts like this you can leverage to get more optimized link text pointing to your website.

So, how do you get content on all these sites? You can syndicate your own content, then mix it up with other RSS feeds to make it semi-unique. You can accomplish this with Yahoo Pipes. One thing you can do is use public domain content- such as that from the federal government and publish, or you can take public domain feeds from other countries (other languages) and use Yahoo Pipes to translate it into English. You can get 100% fresh, original content that way. If you have it automatically posted on all your websites and blogs, it shouldn’t be too long before those miscellaneous sites get some Page Rank credibility to it, where your link back to your original website will mean something.

5. Company / Website profile sites

It’s also wise to leverage existing profile sites. Avoid the spammy ones, but focus on the ones that have already reached critical mass. Within the profile, you enter your company details and links to your website and use as many targeted keyword phrases in your description. For example, create a profile in AboutUs (http://www.aboutus.org/), Google Local (Google Maps), and CrunchBase.

6. Articles, Wikis, and user-submitted pages

Post articles and content in sites like Knol (http://knol.google.com/k), or Ezinearticles (http://ezinearticles.com/), and sprinkle in your keywords and links to your website.

Other sites you need to make pages for:

Here’s someone’s list of related sites: http://hubpages.com/hub/a-list-of-sites-where-you-can-make-money

Sometimes Google and Bing don’t recognize the pages you’ve created right away. So, you almost have to link build for THEM first, so your site gets credit for the links. As an example, I made a WordPress blog on ACL Surgery then created a Squidoo lens for it: http://www.squidoo.com/acl-surgery , but Yahoo Explorer and Google Webmaster Tools don’t show any links to it yet and there have been virtually no visits, but the page is Google-indexed, as it comes up in a search for Squidoo ACL surgery. So, it needs a little link juice to be crawled and for links to be recognized. So, by linking this blog post to it, that helps, but it will need even more. Interlinking the above user-submitted content pages helps in this effort. And remember when signing up for these sites to always choose a username that contains keywords you want to target.

Advanced SEO Tip: Once you’ve made all your articles, wikis, and user-submitted pages in English, translate all of them into Spanish, French, Russian, Chinese and submit them to each site that supports the language. For example, Wikipedia is in multiple languages, so that can be done. Even better is if you translate your own website into multiple languages and the links from your Spanish Wikipedia page links to your Spanish web site. That’s right- that may take some time.

7. Forums

Post in forums and include your URL as a footer of your profile, for those forums that allow it. Some forums have high Page Rank value, so it is worth researching and creating an account for it. For example IBM, Apple, and Adobe have user forums that have great PR and link juice.

For continuous learning you can also read and contribute to SEO forums like Digital Point. I hope this helps you. Best of luck in your journey for top search rankings.